Lab nghiên cứu trải nghiệm người chơi (Player Experience Lab) tại Go88 là phòng nghiên cứu UX/UI duy nhất trong ngành iGaming Việt – đặt tại trụ sở Hà Nội với đội ngũ 6 người gồm UX researcher, motion designer, và usability tester. Mỗi tháng, Lab tổ chức 8 buổi test trực tiếp với hội viên thực ngẫu nhiên về các tính năng sắp ra mắt: từ luồng đăng ký mới cho đến giao diện sảnh slot. Kết quả test được tổng hợp thành báo cáo 'UX Insights Monthly' phát hành nội bộ và share công khai phần tóm tắt cho cộng đồng. Lab cũng cộng tác với khoa Tâm lý học của ĐH Khoa học Xã hội & Nhân văn TP.HCM để nghiên cứu hành vi tương tác giao diện theo phương pháp eye-tracking. Khoản đầu tư này thể hiện cam kết nâng cao chất lượng trải nghiệm hơn là chỉ tập trung vào tính năng cốt lõi. Thông tin chi tiết: – Website: https://go88.ls/ – SĐT: +1.833.766.6868 – Email: info@go88.com – Địa chỉ: 12 P. 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